Why Illustration?

Before we get started, it’s worth asking: What does illustration add to our brand? 

Illustrations can achieve what other brand elements can’t. They imbue the brand with personality and heart; they make technical information more approachable and interesting. They help highlight and explain product features. 

Perhaps most importantly, illustrations free us from relying on photography. They allow us to generate our own creative materials to use alongside or in place of photography.